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Evoke Casinos and Sportsbook Brands

The company holding 888 and William Hill – checked August 2026

The evoke brands on the Gambling Commission register are 888casino, 888poker, 888sport, 777.com and William Hill, and the one we cover in its own right is 777.com Casino. They are not one licence between them: the register carries five evoke accounts and splits the brands across three of them. Mr Green, which most lists still file here, sits on a sixth account belonging to a company the register does not connect to evoke at all.

Company record

Field Entry
Group entry Evoke Plc, account 40996. The account still lists www.888holdingsplc.com next to www.evokeplc.com – both Inactive.
Accounts in the group Five: 888 UK Limited 39028, WHG (International) Limited 39225, William Hill Organization Limited 2752, Evoke Plc 40996, Mr Green Limited 39264.
Main licensee 888 UK Limited 39028, 601-701 Europort, Gibraltar, GX11 1AA. Licence 039028-R-319297-013, Active: remote bingo, casino and betting on real events from 1 November 2014, remote in that list describing internet operations; betting on virtual events from 16 April 2020.
39028 in numbers 1 trading name, 90 domain names, 0 premises, 3 regulatory actions.
Second remote licensee WHG (International) Limited 39225, Suite 601/701 Europort, Gibraltar. Licence 039225-R-319373-014, Active: bingo, casino, betting on real and virtual events and pool betting from 1 November 2014, gambling software from 25 March 2015. 1 trading name, 1 domain, 0 premises, 1 regulatory action.
Retail licensee William Hill Organization Limited 2752, 1 Bedford Avenue, London WC1B 3AU. Non-remote betting, pool betting and software from 1 January 2009. 1,256 premises, 0 domains, 0 regulatory actions.
Software and game host Evoke Plc 40996. Licence 040996-R-320505-008, Active: remote gambling software from 11 March 2015, game host (casino) from 10 January 2024. No player-facing domain.
Surrendered Mr Green Limited 39264, Sliema, Malta. Remote casino from 1 November 2014, remote bingo from 7 July 2017, both Surrendered 28 October 2024.

Sixteen domains live, seventy-four dormant

The 90 on 888 UK Limited’s counter is not 90 casinos. Sixteen names are marked Active and seventy-four Inactive, and that split is the most useful thing on the licence.

The Active sixteen are one brand family plus its plumbing – three 888 addresses, 888casino.com, three 888poker addresses and a promotions subdomain, 888sport.com, 888vipcasinoclub.com, magic888casino.com, betyoucan.com, two casino-www subdomains, and the two 777 entries. Take out the redirects and subdomains and four consumer brands are left, not sixteen.

The seventy-four Inactive names are where the group keeps its history. Forty-five of them carry the word bingo in the domain itself – biggestbingo.com, cheekybingo.com, foxybingo.com, whiterosebingo.com, teaandbingo.com and forty more in the same vein. Another seven carry poker. One is worth pausing on: casino-on-net.com is the address the business traded under before it was 888.

Two names people expect to find here are missing. 888ladies.com and 888bingo.com are not on this account – the register puts them on Broadway Gaming Ireland DF Limited 58267, which has its own file in the Broadway Gaming record. An 888 name on a domain does not mean an 888 licence underneath it.

The Mr Green name on three accounts, live on one

Search the register for Mr Green and three accounts come back, which is two more than one brand ought to need. Mr Green Limited 39264 is the licence the brand held in its own right, and both its activities were Surrendered on 28 October 2024; the one domain still attached, www.mrgreen.com, is Inactive. mrgreen.co.uk turns up a second time on Virtue Fusion (Alderney) Limited 38838, also Inactive – the residue of a bingo tab that ran on somebody else’s platform.

The live one is the third. Read mrgreen.co.uk on 7 August 2026 and the footer names Blue Rock Managed Services Limited, a Gibraltar company registered as number 124838 at 6th Floor, World Trade Centre, 6 Bayside Road, licensed by the Gambling Commission under account 67740 and by the Government of Gibraltar under remote gaming licence 158. The brand IP line credits MR GREEN IP LIMITED. Account 67740 took its remote bingo and casino licences on 2 October 2025 and carries one domain, no trading names and no regulatory actions.

What the register does not do is join Blue Rock to evoke: no shared account, no shared trading name, no shared head office. Mr Green belongs in this file as a brand that left the group, not as a current evoke sister.

Verified roster entries

Brand Register domain Where it sits in August 2026
888casino 888casino.com Active on 888 UK Limited 39028. Position taken straight from the licence filing.
888 casino and bingo 888.com, 888.co.uk, 888.info All three Active on 39028. Position taken straight from the licence filing.
888poker 888poker.com, 888poker.co.uk, 888poker.net All three Active on 39028. Position taken straight from the licence filing.
888sport 888sport.com Active on 39028. Position taken straight from the licence filing.
777.com 777.com, play-www.777.com Active on 39028. Footer read on the live site 7 August 2026: 888 UK Limited, Europort, Gibraltar, account 39028.
William Hill online www.williamhill.com Active on WHG (International) Limited 39225 – a different account from the 888 brands. Position taken straight from the licence filing.
William Hill shops None on the account 1,256 premises on William Hill Organization Limited 2752, which carries no domains at all.
Mr Green www.mrgreen.com Inactive on the surrendered 39264. The live mrgreen.co.uk reads to Blue Rock Managed Services Limited 67740.
888ladies, 888bingo 888ladies.com, 888bingo.com Broadway Gaming Ireland DF Limited 58267. Not an evoke account.

Nine rows, five accounts. Only five of the rows sit on 888 UK Limited 39028; the William Hill pair holds two accounts of its own, and the bottom two rows have moved out of the family altogether.

Sanctions on file – four packages off the register, four penalties on it

This group is the clearest example on the site of why a regulatory-actions counter must not be read as an enforcement history. Four penalty packages worth at least £42.6 million have been announced against these companies by the Commission, and not one appears on either public register today. What the registers do carry is four smaller, far more recent penalties totalling £225,605.

The split runs as follows. Account 39028 carries three sanctions, 39225 carries one. Accounts 2752, 39264 and 40996 each print that no regulatory actions have been recorded.

  • Decision date 19 August 2024 – 888 UK Limited – £23,000. A breach of licence condition 6.1.2 on the use of credit cards, self-identified and reported by the licensee.
  • Decision date 7 August 2025 – 888 UK Limited £33,075 and WHG (International) Limited £82,687. Two accounts, one date, the same finding: a failure to meet paragraph 3 of social responsibility code provision 3.9.1, which requires a licensee to treat accounts held with a group company as if they were held with itself. Both self-reported.
  • Decision date 18 November 2025 – 888 UK Limited – £86,843. A breach of paragraph 3 of provision 3.5.3 on self-exclusion. The Commission recorded human error, noted it did not affect the controls stopping self-excluded customers logging in or gambling, and that the licensee found and reported it itself.

The rest were announced by the Commission but are absent from the registers themselves. These carry announcement dates, because the registers hold no decision date for any of them.

  • Announced 31 August 2017 – 888 UK Limited – a package of £7.8 million: £3.5 million returned to self-excluded customers, £62,000 to an employer, £4.25 million to socially responsible causes. More than 7,000 customers who had self-excluded from the casino, poker and sports products kept access to their bingo accounts for over a year. The Commission also ordered an independent audit of the customer protection processes.
  • Announced 20 February 2018 – William Hill – at least £6.2 million: over £5 million for the breaches and £1.2 million divested as gains from tainted deposits, after an investigation covering November 2014 to August 2016. External auditors were appointed to review how the money laundering and social responsibility policies were being applied in practice.
  • Announced 1 March 2022 – 888 UK Limited – £9.4 million and an official warning. Financial checks that only triggered above a £40,000 deposit threshold, a customer who lost £37,000 in six weeks with no interaction, and an NHS worker on £1,400 a month allowed a monthly deposit cap of £1,300. The operator was also put through extensive independent auditing.
  • Announced 28 March 2023 – £19.2 million across three William Hill companies – WHG (International) £12.5 million, Mr Green Limited £3.7 million, William Hill Organization £3 million. A record at the time. Among the findings: a customer allowed to spend £23,000 in twenty minutes, another who lost £54,252 in four weeks without income checks, and 331 customers who carried on gambling elsewhere in the group after self-excluding with Mr Green. The settlement also required a board member to oversee an improvement plan, and a third-party audit of the money laundering and safer gambling controls.

Read the two lists together and the counters make sense. William Hill Organization Limited shows zero because the account is current and nothing current stands against it – not because a £3 million penalty never happened. Mr Green Limited shows zero because its licence was handed back. The 2023 package also predates evoke’s ownership of the William Hill business, which changes who paid it but not whether it is on the file.

Change log

Date Entry
1 January 2009 William Hill Organization Limited 2752 starts its non-remote betting, pool betting and software licences.
1 November 2014 888 UK Limited 39028, WHG (International) 39225 and Mr Green Limited 39264 all start remote licences on the same day.
11 March 2015 Evoke Plc 40996 takes a remote gambling software licence.
7 July 2017 Mr Green Limited 39264 adds remote bingo.
16 April 2020 39028 adds remote betting on virtual events.
10 January 2024 Evoke Plc 40996 adds game host (casino).
28 October 2024 Mr Green Limited 39264 surrenders both its licences.
2 October 2025 Blue Rock Managed Services Limited 67740 is licensed for remote bingo and casino. mrgreen.co.uk now reads to that account.
18 November 2025 Most recent sanction recorded against 39028.

Evoke entries in this register

The one evoke brand with its own file here is 777.com Casino, which the register puts on 888 UK Limited 39028 and which the live footer confirms. The bingo names that used to sit on that licence are covered in the Broadway Gaming record.

Other operator files: Entain, Flutter, Gamesys, Rank Interactive, Skill On Net and ProgressPlay.