Straight to the point:
The 777.com sister sites are 888poker, 888sport, BetYouCan, 888casino, Magic 888 and the 888 VIP Casino Club. All six share one Gambling Commission account with 777.com itself – 39028, held by 888 UK Limited of Gibraltar. William Hill shares an owner with them but not an account, and Mr Green handed back its licences in October 2024, so neither belongs on that list.
Where 777.com sits on account 39028
The footer on 777.com, read on the live site on 8 August 2026, names 888 UK Limited as the operator for Great Britain and links straight through to account 39028. Whatever sits above it corporately – the parent renamed itself evoke plc after absorbing William Hill – the account carrying 777.com for British players is 39028. Sixteen of the ninety domains on it are Active: both 777 addresses, the six sister brands above, and the group addresses at 888.com, 888.co.uk and 888.info that carry the only entry on the trading-names page, 888.
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What the account lists
| Field | Entry |
| Licensee | 888 UK Limited, account 39028, 601-701 Europort, Gibraltar |
| Activities | Bingo, casino and betting on real events from 1 November 2014; virtual events from 16 April 2020. All Active. |
| Trading names | One, recorded as 888 |
| Domain names | 90 on the counter – 16 Active, 74 Inactive |
| Regulatory actions | 3, decided between August 2024 and November 2025 |
| New accounts | A live three-step sign-up form on 8 August 2026, with no closure notice on it |
What the sanctions page reports, and what it leaves out
The counter on 39028 reads three, and the actions page prints each in full. All three were found and reported by the licensee before the Commission came looking.
- 19 August 2024 – £23,000. Licence condition 6.1.2, on the use of credit cards.
- 7 August 2025 – £33,075. Code provision 3.9.1, which makes a licensee treat an account held with a group company as its own. WHG (International) Limited was penalised £82,687 the same day for the same finding.
- 18 November 2025 – £86,843. Provision 3.5.3, on self-exclusion. Officials recorded human error, and the block stopping self-excluded customers gambling still held.
Under £150,000 in total, all self-reported, looks like a compliance function doing its job. It is also not the whole story, and this is the part most 777 pages get wrong. Four larger packages have been announced against companies in this group, and none appears on either public register today – £7.8 million against 888 UK Limited in August 2017, £6.2 million against William Hill in February 2018, £9.4 million against 888 UK Limited in March 2022, and £19.2 million across three William Hill companies in March 2023.
The gap is what the registers are built to do – they hold live matters, not an archive. Searching the regulatory-actions register on 8 August 2026 returned three records for 888, one for WHG, and nothing whatever for william hill, for evoke or for 777. A counter of three describes what stands against the account today. It is not a total, and not a history. The full breakdown is in the evoke record.
777.com sister sites
| Brand | What the register lists for it | How it relates to 777 |
|---|---|---|
| 888poker | Five Active addresses, one a promotions subdomain | Widest domain footprint on the file |
| 888sport | 888sport.com Active, casino subdomain alongside | The betting side of the same licence |
| BetYouCan | betyoucan.com, Active | The one Active name carrying neither 888 nor 777 |
| 888casino | 888casino.com Active, next to the three plain 888 addresses | The flagship, and the closest relation 777 has |
| Magic 888 | magic888casino.com, Active | No trading name and no licence of its own |
| 888 VIP Casino Club | 888vipcasinoclub.com, Active | Fronting the same licence as the rest |
Two names on most 777 lists do not belong on this one. William Hill runs on WHG (International) Limited, account 39225 – a separate file with its own sanction. Shared owner, different account, and here the account decides it. Mr Green is further away again: Mr Green Limited 39264 surrendered its remote casino and bingo licences on 28 October 2024.
Brands that left the licence
The seventy-four Inactive domains are a history of British online bingo, and two of those names still trade. Wink Slots sits under Broadway Gaming on a different account, and Foxy Bingo is an Entain brand today, although foxybingo.com is still parked here as an Inactive entry. The name in the address is not the licence behind it.