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🔑 Where 777.com sits on the account
The footer on 777.com, read on the live site on 8 August 2026, names 888 UK Limited as the operator for Great Britain and links straight through to the account behind it. Whatever sits above it corporately - the parent renamed itself evoke plc after absorbing William Hill - the account carrying 777.com for British players has not changed. Ninety domain names sit on the file: sixteen Active, seventy-four Inactive. The Active sixteen, once redirects and plumbing are stripped out, come down to four real consumer brands: three 888 addresses, 888casino, 888poker (three addresses plus a promotions subdomain), 888sport, 888vipcasinoclub, Magic 888, BetYouCan, and the two 777 entries, including 777.com itself.
📌 The account, in short
- Licensee: 888 UK Limited, head office in Gibraltar
- Activities: bingo, casino and real-money event betting from 1 November 2014, virtual-event betting layered in from 16 April 2020, all Active
- Trading name: one, recorded simply as 888
- Domains: ninety on the file, sixteen Active, seventy-four Inactive
- Regulatory actions on this account: three, decided between August 2024 and November 2025
- New sign-ups: a live three-step form on 8 August 2026, with no closure notice on it
👤 The true sisters, and the two names that are not
888poker, 888sport, BetYouCan, 888casino, Magic 888 and the 888 VIP Casino Club are the six trading names sharing the 777.com account in the fullest sense: same licensee, same file. 888poker carries the widest domain footprint of the six, five Active addresses including a promotions subdomain. 888sport is the betting side of the same licence. BetYouCan is the one Active name carrying neither the 888 nor the 777 branding. 888casino is the flagship, and the closest relation 777.com has. Magic 888 and the 888 VIP Casino Club carry no trading name of their own and simply front the same account as the rest.
Two names that often turn up on 777.com lists do not belong on this one. William Hill runs on a separate account entirely, under a different licensee - shared owner, different file, and the account decides it. Mr Green sits further away again: its own remote casino and bingo licences surrendered on 28 October 2024, and the brand has not held a place on this account at any point.
🔍 The names that used to sit here
The seventy-four Inactive domains are mostly a history of British online bingo. Bingo shows up somewhere in forty-five of those domain names on its own - whiterosebingo.com and teaandbingo.com among them - and poker turns up in a further seven, the leftovers of a much bigger bingo-brand past the group once ran. One Inactive address, casino-on-net.com, was the name the business used before it took on the 888 brand. Two names people often expect to find on this file are missing entirely: 888ladies.com and 888bingo.com sit on a separate account belonging to a different family, not this one. Wink Slots sits under Broadway Gaming on that same separate account, and Foxy Bingo is an Entain brand today, although foxybingo.com is still parked here, Inactive.
Mr Green is a three-account story on its own. The licence it held in its own right surrendered both activities in October 2024, and its one domain, mrgreen.com, is now Inactive. A second, older entry, mrgreen.co.uk, is marked Inactive on a different, historical account, a leftover from a bingo tab once run through a different operator entirely. The live mrgreen.co.uk today, read on 8 August 2026, names a third company entirely - Blue Rock Managed Services Limited, a Gibraltar business licensed separately by the Commission and by the Government of Gibraltar in its own right, which took on bingo and casino permissions on 2 October 2025. The file draws no line connecting Blue Rock to 777.com - a different account, a different trading name, a different head office. Mr Green sits in this story only as a brand that once left the group, not as anything 777.com currently shares a licence with.
⚠ Three penalties listed on the account, and four that are not
Three financial penalties currently sit against 888 UK Limited, and each one reached the Commission because the licensee reported it, not through an outside complaint. A credit-card-condition breach cost £23,000 on 19 August 2024. A shared finding on 7 August 2025 split £33,075 onto this account and £82,687 onto the William Hill account, both penalised the same day for treating an account held with a group company as though it sat outside the licence. A self-exclusion lapse, put down to human error and confirmed not to have let any self-excluded player back in, added £86,843 on 18 November 2025.
That is under £150,000 across three matters, every one self-reported - a tidy-looking total that hides a much larger history. Four separate settlements, worth roughly £42.6 million between them, have been announced against companies in this group, and none of the four shows up on a live file today. The earliest, from August 2017, put a £7.8 million package on 888 UK Limited: £3.5 million went back to self-excluded players, £62,000 to an affected employer and £4.25 million into socially responsible causes, after upwards of 7,000 self-excluded players kept using their bingo accounts for well over a year, with an independent audit following. William Hill absorbed the next one in February 2018, north of £6.2 million in total, with about £5 million attributed to the breaches themselves and a further £1.2 million clawed back separately as gains from tainted deposits, spanning conduct between November 2014 and August 2016, with outside auditors brought in afterward. March 2022 brought £9.4 million plus a formal warning for 888 UK Limited, triggered by deposit checks that sat idle below £40,000: one player burned through £37,000 in six weeks with nobody stepping in, and an NHS worker earning £1,400 monthly was handed a £1,300 monthly ceiling instead of a lower one. The largest, in March 2023, spread £19.2 million over three separate William Hill companies, £3.7 million of that total against the old Mr Green licence, after one player spent £23,000 inside twenty minutes, another lost £54,252 over four weeks with no income checks run, and 331 players carried on gambling elsewhere in the group having already self-excluded from Mr Green; a board member was told to oversee a fix, backed by an outside audit.
None of that older money ever touches the count of three standing today. A clean-looking file and a clean history are two different claims, and only one of them is true here.
🔎 What is worth double-checking
- ✅ Safe: treating 888casino, 888poker, 888sport, BetYouCan, Magic 888 and the 888 VIP Casino Club as true account-mates of 777.com, since all six share the same licensee.
- ❌ Costly: assuming William Hill or Mr Green share that same account. William Hill sits on its own file, and the old Mr Green licence surrendered in October 2024 - the brand now runs under a third company altogether.
🔗 Reading on
None of the six true sisters keeps a page of its own on this site, so this page interlinks to one place only: the wider group record.
The five-account group behind 777.com, including William Hill, the surrendered Mr Green licence and a software-only account with no consumer brand at all, is covered in full on the group record rather than repeated here.
All five accounts across the wider group, and the two-tier sanctions picture in full
See 777.com Casino on the casino sister sites index.