Quick answer: Broadway Gaming is a Dublin-founded bingo and casino operator that holds two UKGC licences (39075 and 58267) and runs more than 30 UK-facing brands after acquiring 888’s entire bingo business and the Dragonfish platform in 2022. The casinos covered here are Casino of Dreams, Lucky247, Wink Slots, Health Games, Jackpot Liner, and King Jackpot, all sharing the Dragonfish platform and a bingo-first heritage. These casinos are legitimate and well-regulated, but game libraries are noticeably smaller than at major operators, several sites have dropped their bingo rooms entirely, and the Dragonfish platform feels dated next to modern rivals.
Broadway Gaming is a UK-licensed online casino and bingo operator holding UKGC licences 39075 (Broadway Gaming Limited) and 58267 (Broadway Gaming Ireland DF Limited). Founded in Dublin in 2010 by David Butler, the company built its reputation around bingo-first sites like Butlers Bingo before acquiring 888 Holdings’ entire bingo business and the Dragonfish B2B platform in 2021. That deal transformed Broadway from a small independent into the UK’s largest independent online bingo provider, operating more than 30 consumer brands and a B2B network of over 200 sites.
🎲 The Broadway Gaming Casinos Network
Broadway Gaming sites fall into two groups. The original Broadway brands – Casino of Dreams, Lucky247, Butlers Bingo, and others – operate under licence 39075. The former 888 brands – Wink Slots, Health Games, Jackpot Liner, King Jackpot, and many more – arrived through the Dragonfish acquisition and now operate under licence 58267. Both sets of casinos share Dublin headquarters at The Reflector, Hanover Quay. Key game providers across Broadway Gaming sites are Games Global (formerly Microgaming), Pragmatic Play, and Eyecon, with the former Dragonfish sites adding NetEnt, Big Time Gaming, Red Tiger Gaming, and Blueprint Gaming among others.
🃏 Casino of Dreams
UKGC Licence: 39075 • Launched: 2015 • Type: Casino & Slots
Casino of Dreams is Broadway Gaming’s first dedicated casino brand and the only original Broadway site that drops bingo entirely for pure slots and casino games. Powered by Games Global and Pragmatic Play, the site offers around 300 titles – deliberately compact but focused on recognisable games like Immortal Romance, Big Bass Bonanza, and Fluffy Favourites from Eyecon. The site publishes its RTP figures openly, which remains a rarity in the UK market, and withdrawals are reported as faster than average for the network. The main weakness is the severely limited catalogue – just three providers means no NetEnt, no Red Tiger, and no live dealer tables at all.
Slots-Only Casino Published RTP Page Games Global Focus
🎰 Wink Slots
UKGC Licence: 58267 • Launched: 2016 • Type: Slots & Slingo
Wink Slots carries strong name recognition from its association with Wink Bingo, one of the UK’s most advertised bingo brands. The two share the Wink branding but serve different purposes – Wink Bingo is bingo-first, while Wink Slots focuses entirely on slots and Slingo with over 500 titles from Pragmatic Play, NetEnt, Eyecon, and Big Time Gaming. Wink Slots is one of the few Broadway Gaming casinos with dedicated mobile apps on iOS and Android. Daily cashback, a coins-based loyalty shop, and scratchcard promotions round out the player perks. The confusion between Wink Bingo and Wink Slots is a genuine issue – they are separate sites with separate accounts, and signing up for one does not give access to the other.
Dedicated Mobile App 500+ Games PayPal & Apple Pay
💚 Health Games
UKGC Licence: 58267 • Launched: 2018 • Type: Bingo, Slots & Instant Wins
Health Games is one of the most unusual casino sites in the UK market. It is a sister site to The Health Lottery (though it operates independently from The Health Lottery scheme) and Broadway matches 20% of each player’s first deposit as a donation to NHS Charities Together, up to £5. Beyond that charitable hook, Health Games functions as a standard Dragonfish bingo and slots site with over 600 games from studios including Big Time Gaming, Pragmatic Play, Yggdrasil, and Eyecon – offering bingo rooms, instant wins, jackpot slots, and scratchcards. The donation itself is modest, but no other site on the network can match that angle. Originally operated by Bear Group Limited under 888, Health Games moved to Broadway through the Dragonfish acquisition.
NHS Charity Donation 600+ Games Health Lottery Connection
👑 King Jackpot
UKGC Licence: 58267 • Launched: 2005 • Type: Slots & Slingo
King Jackpot is one of the oldest brands in the Broadway Gaming portfolio, dating back to 2005 when it launched as a bingo site under the Rank Group before passing through 888/Dragonfish to Broadway. The site has dropped bingo entirely and now offers over 500 slots and Slingo games from Big Time Gaming, Red Tiger, Eyecon, Pragmatic Play, and NetEnt. The royal theme carries through to a welcome mechanic built around a treasure-chest prize reveal. King Jackpot is a solid slots destination, but the removal of bingo rooms frustrated long-standing members who had joined specifically for the community chat games.
Established 2005 500+ Slots Slingo Selection
All Broadway Gaming Casino Sites on BestSisterSites
| Brand | Type |
|---|---|
| Lucky247 | Casino & Slots – Microgaming/Games Global specialist since 2012 |
| Jackpot Liner | Slots & former bingo site – cruise-ship theme, 500+ Dragonfish games |
🎓 What Connects Broadway Gaming Casinos
Every Broadway Gaming casino shares the company’s Dublin headquarters and the Dragonfish platform. But this is not the template factory that some larger operators run. Unlike Jumpman Gaming, which operates more than 100 near-identical bingo and slots sites from the same cookie-cutter design, Broadway runs fewer brands with genuinely different identities. Casino of Dreams is a casino-only slots site. Health Games ties into a charitable health cause. King Jackpot leans into progressive jackpots. Wink Slots carries the recognition of a major bingo brand name.
The underlying technology is consistent. Broadway Gaming sites run on the Dragonfish platform acquired from 888, and the original Broadway brands use Games Global (formerly Microgaming) alongside Pragmatic Play and Eyecon. The former 888 brands on licence 58267 access a broader range of providers. Payment methods are similar across the network, with debit cards everywhere and PayPal on most sites. Bingo sites share networked rooms, meaning jackpots pool across multiple Broadway brands. One source of genuine confusion is the Wink brand – Wink Bingo and Wink Slots are both Broadway-operated but they are separate sites with separate accounts, and players regularly mix them up.
Broadway describes itself as a bingo operator first – its strapline is “We Are Bingo” – and that heritage distinguishes it from operators like Rank Interactive, which built bingo brands as digital extensions of a land-based empire. Broadway has no high-street presence. It is purely digital with a curated portfolio rather than a conveyor belt.
💰 The 888 Acquisition That Changed Broadway Gaming
In December 2021, Broadway agreed to pay $50 million (plus a potential $4 million earnout) for 888 Holdings’ entire B2C bingo operation and the Dragonfish B2B platform. The deal completed in June 2022. Broadway created a new subsidiary – Grand Battery Holdings Limited, later renamed Broadway Gaming Ireland DF Limited – to hold UKGC licence 58267 and house all the acquired brands. The deal brought household names like 888 Ladies, Wink Bingo, Costa Bingo, and Sing Bingo under Broadway’s control, along with the Wink Slots, King Jackpot, Jackpot Liner, and Health Games sites covered on this page.
For 888 (now Evoke), the sale was a strategic retreat from bingo to focus on casino, poker, and sports betting. For Broadway, it was a leap from niche operator to network owner. Founder David Butler stepped up to Executive Chairman in October 2025, with COO Mark Cleary promoted to CEO. The company now operates from Dublin, Malton (North Yorkshire), and internationally – a long way from the startup that launched Butlers Bingo in 2010.
📊 Broadway Gaming Casinos Compared
| Site | Bingo? | Mobile App? | Approx. Games | Standout Feature |
|---|---|---|---|---|
| Casino of Dreams | No | No | ~300 | Published RTP page |
| Lucky247 | No | Yes (iOS) | ~300 | Five-tier loyalty programme |
| Wink Slots | No | Yes (iOS & Android) | 500+ | Wink brand recognition & daily cashback |
| Health Games | Yes | No | 600+ | NHS Charities Together donation |
| Jackpot Liner | Removed | No | 500+ | Cruise-ship theme & Dragonfish lobby |
| King Jackpot | Removed | No | 500+ | Royal theme with King’s Chest welcome mechanic |
All Broadway Gaming casinos accept UK debit cards. PayPal is available on most sites. Minimum deposits start at £10-£20 depending on the brand.
⭐ Best For
Best for slots purists: Casino of Dreams – focused Games Global library with published RTP data
Best for brand recognition: Wink Slots – familiar Wink name, dedicated app, daily cashback
Best for playing with purpose: Health Games – charitable first-deposit donation to NHS Charities Together
Best for bingo rooms: Jackpot Liner – Dragonfish lobby with 500+ games and networked bingo heritage
Best for game variety: King Jackpot – 500+ titles from multiple top-tier studios
Best for loyalty rewards: Lucky247 – five-tier VIP programme with redeemable points
🔐 Broadway Gaming Licensing & Safety
Broadway Gaming operates under two UKGC licences. Broadway Gaming Limited holds licence 39075, active since 2011, covering the original Broadway brands including Casino of Dreams, Lucky247, and Butlers Bingo. Broadway Gaming Ireland DF Limited holds licence 58267, granted February 2022, covering the former Dragonfish and 888 bingo brands including Wink Slots, Health Games, Jackpot Liner, and King Jackpot. The company also holds a Malta Gaming Authority licence (MGA/B2C/184/2010) and a Gaming Related Supplier licence in Ontario, Canada.
The UKGC’s public register shows one regulatory action against Broadway Gaming. In 2017, the company paid a £100,000 penalty for misleading advertising across five websites – Butlers Bingo, Bingo Diamond, Casino of Dreams, Dotty Bingo, and Rehab Bingo. The issue was promotional adverts that failed to include significant terms around wagering requirements. The Advertising Standards Authority had originally upheld a complaint that a Butlers Bingo advert offering “Deposit £10, Play £35” was misleading. Broadway accepted the findings and committed to tighter oversight of advertising and affiliate materials. No further UKGC sanctions are recorded.
All Broadway Gaming casinos are required to comply with UKGC responsible gambling regulations including GAMSTOP self-exclusion, identity verification, deposit limits, and reality checks. The company has invested in its own GamProtect player protection platform and promotes its “Keep it Fun” responsible gambling messaging across the network.
🔎 Explore Broadway Gaming Casinos
❓ Broadway Gaming Casinos FAQ
What casinos does Broadway Gaming own?
Broadway Gaming operates more than 30 consumer brands in total. The sites on BestSisterSites are Casino of Dreams, Lucky247, Wink Slots, Health Games, Jackpot Liner, and King Jackpot. The wider network includes Butlers Bingo, 888 Ladies, Wink Bingo, Costa Bingo, Glossy Bingo, Dotty Bingo, Rosy Bingo, Sing Bingo, and hundreds of Dragonfish white-label partner sites.
Is Broadway Gaming the same as 888?
No, but they are closely connected. In 2021, Broadway Gaming purchased 888 Holdings’ entire bingo business and the Dragonfish platform for $50 million. The deal completed in 2022, transferring all of 888’s bingo brands to Broadway. 888 (now Evoke) no longer operates any bingo sites – those brands now sit under Broadway Gaming’s UKGC licence 58267.
Is Broadway Gaming legit?
Yes. Broadway Gaming holds two active UKGC licences – 39075 (Broadway Gaming Limited) and 58267 (Broadway Gaming Ireland DF Limited). The company is also licensed by the Malta Gaming Authority. It has been operating since 2010 and is headquartered in Dublin, Ireland. The one regulatory blemish is a £100,000 fine from the UKGC in 2017 for misleading advertising on five of its websites.
Why does my bank statement show Broadway Gaming?
Broadway Gaming is the parent company that processes payments across its network of casino and bingo sites. If you deposited at Casino of Dreams, Wink Slots, King Jackpot, or any other Broadway-operated site, the charge on your bank statement may appear as Broadway Gaming rather than the individual brand name. This is standard practice for operators running multiple sites under one licence.
Does Broadway Gaming offer bingo?
Bingo is central to Broadway Gaming’s identity – the company’s motto is “We Are Bingo.” However, not all Broadway sites still offer bingo rooms. Health Games and the wider network’s dedicated bingo brands (Butlers Bingo, 888 Ladies, Costa Bingo) retain live bingo, but King Jackpot, Jackpot Liner, and the casino-focused sites have dropped bingo entirely in favour of slots.
Does Broadway Gaming have a sportsbook?
No. Broadway Gaming is a bingo and casino operator only. None of its sites offer sports betting. If you are looking for an operator that combines casino games with a sportsbook, you would need to look elsewhere.
Does self-exclusion apply across all Broadway Gaming sites?
If you self-exclude through GAMSTOP, this applies to all UKGC-licensed gambling sites in the UK, including every Broadway Gaming brand on both licences. If you self-exclude directly through one Broadway site, contact support to confirm whether it extends across the full network or just that individual brand.
What is the difference between Wink Bingo and Wink Slots?
Both carry the Wink brand and both are operated by Broadway Gaming, but they are separate sites. Wink Bingo is bingo-first with community rooms and slots. Wink Slots is slots-only with no bingo. Both transferred from 888 Holdings in 2022. They require separate accounts – signing up for one does not give you access to the other.
What is Health Games?
Health Games is an online casino and bingo site connected to The Health Lottery brand, though it operates independently from the lottery scheme. It is run by Broadway Gaming Ireland DF Limited under UKGC licence 58267. Broadway matches 20% of each player’s first deposit as a donation to NHS Charities Together (up to £5). Beyond that, it functions as a standard bingo and slots site with over 600 games.
Are Broadway Gaming sites bingo sites or casino sites?
Both. Broadway Gaming’s roots are in bingo, and brands like Butlers Bingo, 888 Ladies, and Costa Bingo remain bingo-first sites. However, Casino of Dreams, Lucky247, Wink Slots, and King Jackpot are pure casino and slots sites with no bingo rooms. The mix varies by brand.
📝 The Bottom Line on Broadway Gaming Casinos
Broadway Gaming went from a three-person Dublin startup to owner of the UK’s largest independent bingo network in just over a decade. The 888 Dragonfish acquisition was the turning point, and the company is still integrating hundreds of sites built on legacy technology. The experience varies by brand – Casino of Dreams offers a tight slots catalogue, Wink Slots provides app-based convenience, Health Games adds a charitable dimension, Lucky247 serves Microgaming loyalists, and King Jackpot and Jackpot Liner deliver large Dragonfish lobbies.
The honest drawbacks apply across the board: game libraries are smaller than at operators like LeoVegas or Entain, the Dragonfish platform feels dated against modern competitors, and player reviews consistently flag slow withdrawals and heavy-handed document verification. Broadway was fined £100,000 by the UKGC in 2017 for misleading advertising, though no further sanctions have followed. If you want a massive game selection and polished UX, Broadway Gaming casinos may disappoint. If you value bingo heritage, networked jackpots, and a focused site that is not trying to be everything to everyone, there are options worth considering here.