A name too plain to search for – August 2026
Casino Action sister sites are UK Casino Club, Casino Classic, Luxury Casino, Quatro Casino and Zodiac Casino – five of the twenty-seven addresses Apollo Entertainment Limited holds on British account 38620.
The brand itself opens nothing now. Type casino-action.co.uk and the Luxury Casino lobby loads in its place, while the register row for the address carries on reading Active.
More Apollo Entertainment Casinos
Casino Action is filed under account 38620, and the five cards below come off the same page of the register.
Two everyday words, and the trouble they cause
Most casino brands are coined. Zodiac, Villento, Quatro – words picked so that a search finds the brand and nothing else. Casino Action went the other way. The name is a phrase people type when they mean nothing in particular, and the brand has spent its life buried under its own words. Put those two words into a search engine and you get the whole industry; the brand that owns them as a name is nowhere in particular in the results.
The confusion runs further than a search box. Write-ups elsewhere attach this brand to a company called Fresh Horizons Ltd. Searched on the Gambling Commission register in August 2026, that name returned no entry of any kind. The company that does answer for the address is Apollo Entertainment Limited, incorporated in Malta as C-45483, and the dependable way to find the row is to search the domain rather than the phrase.
Two numbers that are not the same kind of thing
The paperwork around this family carries three identifiers, and they do three different jobs. 38620 is the account the Gambling Commission keeps for the licensee. 038620-R-319310-012 is the permission itself – remote casino, remote meaning online, nothing else. C-45483 is a company registration in Malta and has no standing with the British regulator at all.
The storefronts blur the first two. Each footer prints Licence Number 38620, and the link behind those words lands on the account record, where the register calls the same number an account. Nothing turns on the mix-up – the row is real and the permission is real – but a reader trying to check the paperwork should know which number opens which page.
| Register heading | Entry for this brand |
|---|---|
| Trading name filed | casino action uk, one of twenty-nine on the account |
| Domain filed | casino-action.co.uk, hyphen included, status Active |
| Company answering | Apollo Entertainment Limited of Malta, C-45483 |
| Permission behind it | Remote casino, granted from 1 November 2014, with nothing recorded ending it |
| Premises attached | None – this licence type has no provision for them |
| Actions page | No entry, across an account opened twelve years ago |
A dash most of the family manages without
casino-action.co.uk is one of five addresses on this file written with a hyphen; the other twenty-two run their words together. The dash earns its keep, because the undashed spelling appears nowhere among the twenty-seven rows. Whatever casinoaction without the hyphen might reach, it is not part of this licence, and a reader typing from memory has a coin-toss chance of leaving the account without knowing it.
That makes the address bar the one place this brand is still precise. The name is a phrase anyone can use. The hyphenated domain belongs to exactly one row on exactly one file.
Where the action went
The redirect is silent. No notice, no holding page, no line to say the brand you typed has stopped trading – the Luxury Casino lobby simply loads, and everything from that point is done with Luxury. The account you would open is theirs. The terms you would accept are theirs, in the edition stamped 11 June 2026. A complaint would run through their published route, which starts at an address on crhelpdesk.com rather than on any brand domain.
Press the sign-up button and the address bar moves again, this time to a registration client hosted on gameassists.co.uk. Between the brand you searched for, the lobby that answered and the page that takes your details, three different domains have gone past – and only the first of them is the one on the register row you started from.
Ten of the twenty-seven addresses on the account behave this way, and all ten land in the same lobby. For those ten brands, Casino Action included, sister sites is close to a technical term: the register holds them apart, and a browser cannot tell them apart.
One counter serving three storefronts
Three addresses on the file still trade under their own names, and each keeps a games page with a running jackpot total at the top. Read one after another on 10 August 2026, the three pages showed one number between them – a few pence of drift on totals just past £13.2 million, which is a counter ticking between page loads rather than three funds of eerily similar size. Whichever casino is open, the counter behind it is the same counter.
The same three pages print the same list of payout rates: eleven games, identical order, identical percentages, running from 86.73 per cent at the low end to 97.30 at the high. A player choosing between the storefronts is choosing wallpaper.
Reading around the account from here
Casino Action sister sites sort three ways, and the whole file sorts with them: fourteen addresses that return nothing, ten that forward into the same lobby as this one, and three that still trade. The full walk – every address with what came back, the enforcement searches, the two trading names filed with no domain behind them – lives on the Apollo Entertainment licence file. The five cards above go to the brands most worth reading next.