A brand run for a partner – explained below
Health Games sister sites are the names beside it on account 58267 – a numbered company file at the Gambling Commission, the regulator every British gambling website answers to – – Wink Slots, King Jackpot, Jackpot Liner, Wink Bingo and 888ladies among 74 live entries – though Health Games itself sits apart, as one of 14 White Label names the licensee carries for partners. Broadway Gaming Ireland DF Limited answers to the Commission for all of them, and the older Broadway company runs Casino of Dreams and Lucky247 on account 39075.
Every card below leads to a brand on one of the two Broadway files: the 2022 account, 58267, that this site shares with the wink family, or the 2014 account, 39075, behind the casinos.
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Health Games in the White Label table
In plain terms first: the Gambling Commission is the UK regulator of gambling websites. It licenses the companies behind the sites and publishes a free public register in which each company appears as a numbered account, together with every web address it runs. Health Games sits inside one of those accounts, and everything on this page comes from reading its file.
Account 58267 files its 158 domains in three groups – 14 White Label, 70 Inactive and 74 Active – and healthgames.co.uk belongs to the first. A White Label entry means the brand name belongs to a partner business, while the licence, and the duty to the Commission that comes with it, sit with Broadway Gaming Ireland DF Limited. The permissions behind every one of those addresses come from a single licence, 058267-R-334552-005, three remote activities – remote marking them as things done over a website rather than in a building – dated 23 February 2022. The account files no premises, and its trading-names page is empty. Thirteen other names share the White Label table, from atthebingo.com to zoesbingo.com; only four of the fourteen use co.uk addresses, and this is one of them.
The partner has a name, and the site prints it
The register never says who the partner behind a White Label entry is. This site does the naming itself: its about page credits the team that runs The Health Lottery with creating it, and ties the health branding to a stated purpose – when a player makes a first deposit, 20 per cent of it, to a limit of £5, goes to NHS Charities Together. That sentence comes from the site rather than the register, and it is the clearest public answer anywhere in the Broadway group to the question of who a White Label name is carried for. Nothing on the register confirms the claim and nothing contradicts it; this page reports it as the site states it.
The offer, with a charity line in it
Read on 13 August 2026, the welcome deal asks for a £10 minimum deposit under code LUCKY1ST and answers with 50 free spins on a game called Irish Luck, each spin worth 25p. Winnings from the spins are capped at £5 and arrive as games bonus rather than cash, wagering runs at ten times, and the clock is five days. The same small print repeats the donation: a fifth of the first deposit, up to the £5 limit, to NHS charities. No other site in the family prints anything like that second half. Spins winnings capped at £5 also make this one of the most modest welcome deals in the group – the pitch of this site is plainly not the bonus.
An address that only answers with its www
The register files the address in its bare form, healthgames.co.uk, but typed that way the site returns no page at all; the www form answers normally. That mismatch is worth a sentence because it can make a healthy site look dead. Checked on 13 August 2026, the www form served the full site – games, bingo, offers and the about page – without complaint. The menu is short – Games, Bingo, Offers, Our story – and the other Broadway sites read in August redirect between their two address forms instead of failing on one.
Joining, and what stays out of reach
The Register button leads into the same kind of client application every join route on this account uses, and the bingo rooms themselves hang off client addresses too. What the client asks a new player, and what its inner pages contain, cannot be seen from out here, so this page describes the doorway and stops. The open pages – home, games, offers, about – are what the reads above are built from. The footer beneath them names Broadway Gaming Ireland DF Limited as operator, an Irish company, quotes 58267, and links the register at its domain-names page, matching the Wink Slots footer detail for detail – quiet proof of the shared platform behind two very different brand fronts.
The zeros, and the family case
Neither Broadway account records a regulatory action, and the standalone actions register brings back nothing for the group – checked directly on 13 August 2026, not assumed. The one event in the family history is the £100,000 advertising penalty announced on 5 December 2017 against Broadway Gaming Ltd, which sat on the older file years before this account existed and was settled by the payment alone. For a player weighing a White Label site, the useful reading is this: the company answerable for this domain carries a zero today, and the dated group history is one click away on the licence page.
Where Health Games players go next
Bingo-first players stay closest with Wink Bingo on the same account, while Wink Slots covers reels, scratchcards and Slingo with a full site around them. The one-screen pair, King Jackpot and Jackpot Liner, suit players who already know what they want, and the casino side lives on the older file, where Casino of Dreams trades beside Lucky247. The full two-account map is on the Broadway Gaming licence file. For more of the same structure elsewhere, Jumpman Gaming hosts partner brands by the hundred, and Dazzletag carries White Label rows of its own.